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              • Client Norfolk SPCA
              • Services Public Relations, Social Media, Brand Development

 

An Advocacy Campaign to Raise Awareness

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Challenge

Faced with low awareness and reduced contributions, Norfolk SPCA needed a comprehensive awareness and fundraising campaign.

The goals were to set it apart from national campaigns and to engage social media to carry the message to target audiences.

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Strategy

Indigo Consulting Firm worked closely with the Norfolk SPCA to develop and execute an aggressive strategic communications campaign that energized the target audience to volunteer time and contribute to fundraising efforts.

The campaign utilized the power of social media to engage the audience to "find love" and give back to their communities by helping find homes for animals at the shelter.

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Return on Investment (ROI)

Contributions not only grew, but exceeded the established goals.  Through the use of Twitter, Instagram and Facebook we engaged key audiences to attend and volunteer for many events that helped raise awareness and funds.

Indigo Consulting Firm increased adoptions by 15% over a 3 month period.  Volunteer numbers continue to rise.

The key initiatives put in place by this campaign continue to increase awareness of the SPCA and provided a strong foundation to build on.