- Client United States Army
- Services Strategy & Operations, Internal Communications, Public Relations
Defense Base Closure and Realignment Commission (BRAC) Implementation
Challenge
Develop a plan to move 475 personnel from Fort Monmouth, NJ to various locations in MD and VA without affecting the mission.
Retain at least 75% of personnel affected by BRAC moves. Track logistical movement of personnel, equipment, and the turnover of key building assets.
Strategy
Indigo Consulting Firm developed a relocation strategy that was transparent to supported units while continuing mission performance throughout the transition. Plans and policies created and implemented streamlined budget submissions, data calls and space requirements. An IT infrastructure plan allowed for dual base processing to ensure the transition was seamless to supported units.
An automation tool set was created to allow for the reporting, forecasting and analysis of BRAC and NCR space requirements along with personnel data to accurately place and support organizations during their transition.
A comprehensive communications plan was developed to address the emerging needs of displaced personnel. This included numerous town hall meetings, a relocation packet, coordination and collaboration with local and federal key leaders. The media engagement produced multiple spots on TV, Print Media, and internal communications.
Return on Investment (ROI)
Successfully retained 93% of the original staff during the transition. The comprehensive communications plan was instrumental in establishing new relationships with local businesses and the transitioned personnel.
The utilization of the automation tool created successfully saved over $1M in relocation costs. This program was so successful it was used as a model for other organizations after being briefed to the House Armed Services Committee (HASC) and the Department of Defense (DoD).